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Why Astrid

Astrid is a family-led wellness brand rooted in a love for nature and self-care. Founded by Manju Gupta, alongside her daughter Ayushi Gupta and Hemant Gupta, our mission is to turn everyday routines into luxurious self-care rituals. We handcraft each product using the finest natural, locally-sourced ingredients—free from parabens and sulphates—so you can feel results and know your well being is in caring hands.

From aromatic candles, artisanal soaps, and bath salts to indulgent spa hampers and skincare essentials, every item is thoughtfully designed to nourish your body, soothe your mind, and uplift your spirit. Our offerings—like the revitalizing “Nourishing Body Spa Hamper” and calming “Lavender Gift Set”—are carefully curated for moments of tranquility at home.

Our Journey & Purpose

Astrid began as a mother-daughter passion project in a small kitchen in Kanpur. Manju, drawing on her background in design and love for aromatherapy, set out to elevate self-care into an art form. What started as a bonding ritual between Manju and Ayushi has blossomed into a thriving brand dedicated to delivering a sensory experience—turning simple ingredients into extraordinary moments of calm and joy

We are proud to craft products that show love for both animals and the planet, ensuring responsible choices at every step

Our Promise

  • Natural Integrity: We use locally-sourced natural ingredients for visible, feel-good results.
  • Thoughtful Design: Our background in design shines through in every handcrafted product.
  • Sustainable & Ethical: From ingredient choices to packaging, we tread lightly, keeping planet and animal welfare at heart.
  • Holistic Experience: Every candle, soap, scrub, and hamper is curated to uplift your soul and transform your self-care ritual.