Why Astrid

Reason for our existence

Our youngest founder Ayushi was always fond of DIYs and tried to create some formulations using ingredients available in her kitchen and home garden. However, in her late 20s, while travelling globally for work, she got inspired by global cultures especially South East Asia. She realized that people are crazy about their local ingredients, skin care and bathing rituals. We often while growing up forget that we are our own responsibility and one should carve time for rejuvenation and a little indulgence in mind. Daily bathing and skincare rituals should be enjoyable — a way to take a break from hectic routine. Through Astrid, our aim to bring to you affordable, thoughtfully designed products and spa hampers that give you pampering and me time with potent ingredients that are effective, intoxicating scents and luxurious textures. We truly want you to love your skincare and bathing routines.

Astrid believes in the power of natural ingredients available locally that brings the most tangible results that one can see and feel. Our products and their ingredients keep in mind love for animals and planet.

Our products are made with safe, truly natural and effective ingredients that are highly versatile.

Our product formulae are vegan, tested on real people including founder themselves, friends, families- never have been tested on animals. We believe animals are meant to be loved and not for testing.
All our products have emphasis on natural and high quality ingredients majority available locally. Our list of ingredients include ingredients used over centuries- Aloe Vera, Turmeric, Amla, Bhingraj, Hibiscus, Rose, Beet root and much more; Ingredients loved globally- Shea Butter, Cocoa Butter, Mango Butter, Cold pressed oils such as Sweet Almond, Olive, Jojoba, Argan and modern ingredients Vitamic C, Hyaluronic acid, versatile clays Kaolin, Bentonite, Australian Pink, Brazilian Purple, Rhassoul red clay, French Green Clay. Our products are free from artificial fragrances. Our products have mild fragrances that are formulated only using high quality essential oils. In addition to creating products that give you noticeable results, we also create our products with personal rejuvenation and a little indulgence in mind.

What is out of our products

Synthetic ingredients, parabens, sodium laurel sulfate, phthalates, chemicals, fillers, animal testing, mineral oils, petroleum.

Real people behind the brand

Founded by Multi-tasking Mompreneur Manju, Inquisitive daughter Ayushi and Son Hemant Gupta. Our team has diversified experience in Business Management, Consultancy, chemistry and retail.

Our outreach to clients

Dedicated Website

Our clients can access our range of products through our dedicated website. We planned a very good user interface to ensure clients feel at ease. We have a fully secure Payment Gateway powered by industry leader Razorpay, which enables complete security and easy payment options.

Why don't you try it out once?

Click here for best deals on our latest trending products and drop us a line on our social media handles - we would love to have your feedback.

Social Media

We have a good outreach of our range from our Instagram and Facebook handles. Some clients do place order via this mode, but we typically prefer and encourage the website.


For a few of our own handmade products, we have tactfully positioned direct to customer selling on Amazon, besides

Bulk Orders and Gift Hampers

We have a unique proposition for gifting where we help with bespoke hampers of our products, based on the clients budget and choice. We then add on personalised messages, company logo, etc and deliver the hampers Pan-India. During the lock down this idea was very useful and appreciated by many of our clients.

We are also working on B2B tie ups with some boutique hotels for bulk orders of our bath and beauty products.