Astrid believes in the power of natural ingredients available locally that brings
the most tangible results that one can see and feel. Our products and their ingredients
keep in mind love for animals and planet.
Reason for our existence
Our youngest founder Ayushi was always fond of DIYs and tried to create some formulations using ingredients available in her kitchen and home garden. However, in her late 20s, while travelling globally for work, she got inspired by global cultures especially South East Asia. She realized that people are crazy about their local ingredients, skin care and bathing rituals. We often while growing up forget that we are our own responsibility and one should carve time for rejuvenation and a little indulgence in mind. Daily bathing and skincare rituals should be enjoyable — a way to take a break from hectic routine. Through Astrid, our aim to bring to you affordable, thoughtfully designed products and spa hampers that give you pampering and me time with potent ingredients that are effective, intoxicating scents and luxurious textures. We truly want you to love your skincare and bathing routines.
Our products are made with safe, truly natural and effective ingredients that are highly versatile.
What is out of our products
Synthetic ingredients, parabens, sodium laurel sulfate, phthalates, chemicals, fillers, animal testing, mineral oils, petroleum.
Real people behind the brand
Founded by Multi-tasking Mompreneur Manju, Inquisitive daughter Ayushi and Son Hemant Gupta. Our team has diversified experience in Business Management, Consultancy, chemistry and retail.